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So you think Facebook advertising for personal trainers can be a game-changer for your fitness business? You think absolutely right💡

With a whopping 2.9 billion active users, it’s like having a vast sea of potential clients at your fingertips.

This updated guide while help you run Facebook advertising for personal trainers and gather high-quality leads. It’s like having a personal matchmaking service for your fitness venture. Haha! 😁

But, let’s be real, it isn’t free. Running ads costs money, so you need to be smart. This blog will help you in crafting Facebook ads for fitness coach strategy that ensures you’re pocketing more from leads than you’re tossing into ads – that’s the key.

So, how do you make the most out of Meta advertising solution🤔

Well, it’s all about finding the right audience, create a great campaign to make sure your ad spend brings in more gains than pains.

If you nail this, you’ve got a magic potion for Facebook ad success. Your fitness business could shoot up like a rocket, not over years, but in just a few months.

Before you loose your mind on how do these Facebook ads for fitness work, let’s dive in!

How To Do Facebook Marketing For A Personal Trainer

Step 1: Figure out your killer offer

Personal trainers Facebook ads start with a great offer. You want to give people a reason to click on your ad and get to know your unique personal training offer that you will promote via Facebook. Alright, first things first – let’s nail down your killer offer.


Think about something that is alluring for your ideal clients and has a low barrier of entry.


For example, offer ads like these: “Get ready for summer,” “Back to school fitness,” or “New Year, New You.” People love these kinds of offers! To spread the word about your awesome training deal, think of a killer offer. Just tell them, “Hey, grab this offer on our website or chat with me to know more.”

This option might be right for you if: you’re running a short-term offer to promote a particular service.

For example, you wouldn’t want to offer ten personal training sessions in Facebook ads. These are expensive and require much trust-building before someone wants to buy it. Instead, think of something that takes less time and will help you begin your relationship with leads.


Facebook advertising for personal trainers

Consider one of these types of offers:

✅ You can offer a Free personal training session (online or in-person)

For example, offering personalized one-on-one sessions for individuals looking to lose weight after surgery or post-pregnancy can be a valuable and supportive service. 

This can be enticing to anyone considering personal training!

✅ You can offer a Downloadable freebie

For instance, consider offering a complimentary downloadable fitness schedule or diet plan to attract clients. Providing these valuable resources for free can engage potential clients and showcase your expertise, encouraging them to explore your services further.

This option is cheaper and much more scalable; you’ll be able to offer it to many more people at once.

But for now, know that a Facebook ad is nothing without the right offer that will attract your ideal clients and get them excited to get to know you. 

Before doing anything else, grab a pen and note down what kind of offers you can promote to make your Facebook ad click-worthy.

✅ Your offer must be of Low Friction

Your offer needs to be super easy for potential clients to jump on board. Keep it simple, no complicated stuff. Don’t throw in terms and conditions that confuse people – make it crystal clear and a total no-brainer.

For example, if you’re a personal trainer promoting high-intensity workouts, setting a specific dollar amount for your services might turn people away.

Not everyone’s ready for that commitment, right? So, keep it straightforward in your Facebook ads. Avoid any hurdles that could stop people from signing up and rocking their fitness goals.

Imagine if we had linked a free one-to-one person training session exclusively on buying a pricey workout package – that might have scared folks off. Start with something small, like a simple fitness assessment. Once they see the value, they’ll be more likely to dive into a more committed workout plan. Easy peasy, right?

Step 2: Find The Right Audience 🎯

Okay, so when you’re starting with Facebook ads for fitness, you must give a little nudge to help them find the right folks. 

First things first, let Facebook know where you want your ads to pop up.

Facebook Advertising For Personal Trainers - A Targeting Example

Let’s say your business is all about helping people with personal fitness training, right?

So, the target age of the audience could be around 30-45.


It’s because that age gang is likely juggling family and could use some fitness love for a healthier future. It’s like picking the right playlist for the perfect workout – you want it to vibe with the crowd you’re aiming for!

Easy, right?

Age Group

Below is an example of how to target your ideal audience with multiple interest –

ideal audience

Here’s an example: If you’re offering personal training services in Delhi, it makes sense to run your ads specifically in New Delhi. This way, your ads target the folks who live in Delhi or nearby areas, making sure you’re reaching the right crowd for any local events or special offers you have in that area.

ads target the folks who live in Delhi

Let’s take another example. Imagine you run an online Yoga class for working women. In this case, you’d want to connect with amazing working moms or those awesome married folks who wish to get back into the workout groove. 

When you’re setting up your Facebook ads for women fitness training business, spill the beans to Facebook about them with the right targeting, like their age range, behavior like working professional, Married status.

Facebook ads for women fitness training business

But here’s the secret sauce: test the targeting options 😎

You can build two ad sets with different targeting options. For instance, you can take age 25-33 in the first ad set and 33-40 in the other one. Let them run for at least 15 days.

You want a bunch of these segmented audience to catch a glimpse of your ads. Once you run this for 15 days, you’ll be able to figure out which ad sets is performing the best for your personal trainer Facebook ads.

Understanding your customer and targeting them through Facebook is something that makes the half journey easy.

Now, let’s move on to Step 3.

Step 3: Write Copy That Converts

Good copy? It’s those words in your ad that grab your attention, pulling readers in and nudging them to take the next step you want.

Having a great copy is a deciding factor in Facebook advertising for personal trainers. Ad Copywriting makes the difference between someone scrolling by or clicking through.

An easy formula for a Facebook ad for fitness caption:

  • Grab attention with a Hook – Address what bothers your ideal client.
  • In the Body, spill the beans on your offering!
  • Finish with a strong Call to Action – Guide them on what to do next.

For instance, when crafting your copy, nail down who you’re talking to – your perfect customer. Dive deep into their issues for top-notch results. Are they struggling to lose that post-baby weight? Do they want to put on muscle?

Highlight the problems you solve, share how your offer can help, and tell readers what to do to get started.

For example –

Imagine you’re checking out our group training sessions led by personal trainers. Get fit while enjoying the company of others. Or, dive into the variety we offer with customized workout plans – your fitness, your way. Join us, and let’s reach those goals together!

Feeling Stucked? 💡Schedule a Quick Call and let us help you get a copy that converts for your personal trainer business.

Step 4: Creating a Fantastic Facebook Ad

Event Ads

These type of ads can drive awareness of your personal training services in a targeted geographical location. You might consider this type of ads to promote a special offer, or an event you’re running. 

Sample event ads

Video Ads

Video ads are one of the best-performing ads on Meta platforms (Facebook and Instagram). Since so many people browse on their phones with the sound off, the video needs to make sense without sound. 

This option may be right for you if you’re comfortable on camera and can explain yourself quickly and engagingly. Alternatively, you can get a promotional video edited with stock media and your business content.


Video Ads

Image Ads

These kinds of ads represent the fundamental essence of advertising. The image needs to be top-notch, intriguing enough to make your audience pause in their scrolling tracks. Accompanied by concise text, it should provide a glimpse into your personal training business and services. 


Don’t forget the call to action – whether it’s signing up for a free trial session, booking a consultation, or exploring your fitness programs.

For example, a captivating image of a client achieving a fitness milestone, paired with a brief description of your tailored training programs and a ‘Sign Up Now’ call-to-action, can be a winning combination.

Want a high-converting ad creative for your meta advertising? Schedule a call to discuss the requirement and we can help you get the desired creative.

Image Ads

Carousel Ads

These are swipe-able images or videos that are worth testing. They can be used to tell a story or provide greater value through a series of images in a single ad.

Slideshow & Carousel Ads sample

Prerequisite of Doing Facebook Advertising for Personal trainers

For personal fitness trainers looking to promote their services, here’s a quick overview of what you need:

1) Set up a separate Facebook account for your fitness business:

  • Keep it distinct from your personal account.
  • Consider having multiple admins if necessary.

2) Define Campaign Goals and Budget:

  • Access Facebook’s business features and navigate to Ads Manager.
  • Choose campaign objectives like Brand Awareness, Lead Generation, or Conversion.
  • Decide on a daily or lifetime budget for your ad campaign.

3) Plan Your Landing Page/Lead Form:

  • Select a landing page or utilize Instagram’s Lead Generation feature.
  • Craft a form with tailored fitness-related questions.
  • Attach Terms and Conditions/Privacy Policy links on the form and landing page.

4) Verify Image Dimensions for Posts/Ads:

  • Confirm image dimensions to prevent distortion in the feed or stories.
  • Utilize tools such as Canva for resizing and editing.
  • Adhere to Facebook’s image policies to avoid potential rejection.

5) Pixel Setup

  • In Order to run profitable campaigns on the Meta platform, Facebook pixel is needed to be installed on your website or app.
  • Pixel tracks every visitor on your website and enables you to create an audience based on various rules and filters. Later, you can retarget audiences as per the marketing funnel

By following these steps, personal trainers can effectively promote their services while staying compliant with regulations and maximizing their online presence.

Get Started Transforming Your Facebook Advertising for Personal Trainers

Facebook advertising for personal trainers doesn’t have to be complicated, and our 4-step game plan is living proof.

Yes, you can get more advanced than this if you have aggressive growth goals (that’s what our done-for-you personal trainer marketing system is for).

But this strategy is a perfect place to start.

To quickly recap…

Come up with a compelling offer that attracts the right prospect with low barriers of entry, steering clear of complications that might deter potential clients. One more thing, effective copywriting is the secret sauce that turns a casual scroller into an engaged clicker. So, keep your ad copy very targeted.

Follow the simple targeting settings mentioned in this blog, and test using the advanced behavioral targeting settings as per the needs.

Lastly, choosing the right ad format – whether event ads, video ads, or carousel ads – depends on the business and the message you want to convey.

That’s all there is to it, and implementing a Facebook ads strategy like this can transform your financial advisory business!

Want us to handle your Facebook ads for you? 😎 Book a 15-minute demo call to learn more about how we can help you get more business for your fitness training services.

Frequently Asked Questions

Get Fit. Get on with Life. Push harder than yesterday if you want a different tomorrow. Exercise your mind and body. These personal training advertising slogans can connect you with the right folks ready to make a positive change.

Your target market is the group of potential clients that share characteristics related to your service or product. For example, people interested in improving their health might purchase a nutritional or personal training program.

Be visible. Use Meta and Google platforms to run targeted campaigns. Utilizing inbound and outbound strategies effectively will bring in clients for your personal training business.
Bhaskar Gupta

Bhaskar Gupta is a passionate digital marketing practitioner and has keen interest in SEO, Social Media Strategy, Business Digital growth, and Performance marketing. He has worked with multiple brands in different industries across India and abroad. In 2022, he has set up his own digital growth and marketing agency named Radian Marketing.

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