How to Create a subdirectory in your WordPress without Using a Cpanel

Key Takeaways:

1. Subdirectories can be created directly within WordPress without needing access to cPanel.

2. Plugins like “WP Subdirectory” simplify the process for non-technical users.

3. Proper configuration of site settings and permalinks ensures the new subdirectory functions smoothly.

4. This method is useful for setting up microsites, language variations, or campaign-specific pages.

5. Always backup your site before making structural changes.

Hi, welcome to the Radian Marketing blog. Under 6 minutes, you’ll be able to know how to create a subdirectory in your WordPress without Using a Cpanel. Along with this, you’ll understand the importance of having subdirectories in a website. So, let’s dive in.

What is a Subdirectory?

Subdirectory is a folder where you want specific pages to be kept. Let me explain this to you through an example. Suppose a website (studentlifesite.com), and you want a separate folder or directory for college student life. Now, your subdirectory would look like /college-student and the URL to access the page under this subdirectory would be studentlifesite.com/college-student.

Why do you need a Subdirectory?

You may need a subdirectory for multiple reasons. Businesses often create subdirectories to make it easier for users to find services based on category. Bloggers create subfolders to create separate spaces for readers to find related content in their blog. For instance, a recipe blogger might want to publish her morning recipes in a separate subdirectory.Similarly, an eCommerce business can use subdirectory to list products of the same category. Any new product pages in the category subdirectory will have a separate URL as shown here – myecommercesite.com/product-category/product-name

How to create a Subdirectory in WordPress without coding?

Creating a subdirectory in WordPress is quite easy as compared to when done through cPanel or through coding.

Here’s a step-wise guide to do it:

Step 1: Login to your WordPress admin panel.

google search result when user searches 'dentist news'

Step 2: Go to ‘Pages’. Click ‘Add New Page’.

google search result for search term dentists near me

Step 3: This page will be your new subdirectory under your domain. You need to name the page and give a URL to make a page.

Step 4: Now, you want to add new pages under this subdirectory. You can add any existing page or create a new page to the subdirectory. For this, click on quick edit on that page and select the parent (or directory) under which you want your page to be.

In the screenshot above, you can see that the ‘Expert WordPress SEO Service’ page is under ‘Main Page’ currently. That means, I have not kept it under any directory. Once I click on ‘Services’ or any other page other than the Main Page, that page will become subdirectory automatically.

Hence, you create a subdirectory and add a page after this procedure. While the previous URL for ‘Expert WordPress SEO Service’ was www.radianmarketing.net/expert-wordpress-seo-service , after it’s added in a directory, the new URL will be www.radianmarketing.net/services/expert-wordpress-seo-service

Importance of Subdirectory in Marketing

Well, you might be wondering – why is it needed? Can a business just skip creating subdirectories and publish all pages under a domain name? 

Your question is valid and I’ll tell you the importance of subdirectories. Making subdirectories in websites gives you two major advantages, viz.

  • User-friendliness

It makes your website useful for visitors and helps them understand the structure of the website and navigate properly. They can easily find products under a category, categorize well and discover new categories in your brand.

  • SEO

From the perspective of search engine optimization, it’s crucial to tell the structure of your website to site crawlers and bots. It will only impact positively on your website optimization as search engines tend to push such businesses which have proper categories within the website.

Hope this blog helped you in creating a subdirectory within WordPress. Take advantage and get this done to boost your website to its full potential.

FAQ

  1. What does a Subdirectory look like? It looks similar to a website URL. A subdirectory named ‘s190’ in a domain called parrot.com will look like parrot.com/s190 
  2. How many levels of Subdirectory can I have? You can have multiple levels or layers of subdirectories. For instance, if you want to create another subfolder under the s190 directory we created above, you can do that. Then your new URL address will look like parrot.com/s190/another-subdirectory-name.

Table of Contents

FAQs
1. What is b2b saas marketing

B2B SaaS marketing is the strategy used to attract, convert, and retain business customers for subscription-based software. It focuses on long sales cycles, educational content, multi-touch demand generation, and driving trials or demo bookings that lead to recurring revenue.

 
2. How to choose a marketing agency for b2b saas

Choose an agency that specializes in SaaS, understands complex buyer journeys, offers proven case studies, and provides transparent reporting tied to pipeline and revenue. Look for a full-funnel strategy combining SEO, paid ads, content, and CRM automation.

 
3. How to choose a marketing agency for saas startup

We provide the most user-friendly service for you to develop your software with the best user-experience design. You can come up with an idea, design plan or we are open for discussion to help you to develop your desired software efficiently.

4. How to choose marketing channels for early stage saas

Early-stage SaaS should focus on channels that give fast feedback, such as SEO, Google Search Ads, LinkedIn outreach, Reddit communities, and email onboarding. Prioritize channels where your ICP actively searches for solutions.

 
5. What marketing channels works best for bootstrapped saas

Bootstrapped SaaS companies succeed with low-cost, compounding channels like SEO, content marketing, community engagement (Reddit, Indie Hackers), founder-led LinkedIn content, referral loops, and highly targeted cold outbound.

 
6. How to choose marketing channels for enterprise saas

Enterprise SaaS requires trust-building channels like LinkedIn Ads, ABM campaigns, webinars, events, long-form content, and SEO. These help reach decision-makers, support multi-touch buying journeys, and create high-quality pipelines.

 
7. How to measure roi of saas marketing agency services

Track ROI using SaaS-specific metrics such as CAC, LTV, CAC Payback Period, pipeline creation, qualified demos, organic growth, and trial-to-paid conversions. A good agency will provide clear attribution and real-time dashboards.

8. Which is best between SaaS marketing agency and in-house team

An agency is better when you need specialized skills, faster execution, and scalable demand generation at a lower cost. An in-house team is better for mature SaaS companies that need full-time ownership and long-term brand control. Many SaaS brands use a hybrid model for best results.

9. What kind of tools do you use for SaaS and AI product marketing?

We use several tools as per the marketing channels. Semrush, Rankability, Ahrefs, Google analytics, Hubspot, Activecampaign, Hubspot, Linkedin Sales Navigator, etc.

About The Author

Bhaskar Gupta
Bhaskar Gupta is a passionate digital marketing practitioner and has keen interest in SEO, Social Media Strategy, Business Digital growth, and Performance marketing. He has worked with multiple brands in different industries across India and abroad. In 2022, he has set up his own digital growth and marketing agency named Radian Marketing.

This article was edited by the Radian Marketing editorial team. Radian Marketing is committed to providing actionable insights and transparent coverage of digital marketing, SEO, Facebook marketing, CRO and growth strategies.