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Are you looking to grow your B2B company in 2024? Look no further because you are just where you are supposed to be. Being ahead in the industry is all about leveraging modern online marketing channels. Feel lucky as you’re going to know all the latest techniques in content marketing for industries, which will work in 2024 and beyond.

May it be Mumbai, Delhi, or Melbourne, no matter where your industry is based, getting services related to content marketing for industrial companies is going to help you take a leap in your business.

Let’s dive right into it.

Here are Top Content Marketing Techniques That Works

Content marketing for industrial companies can include many channels. Here you’ll know the best ones that are working in this internet era. 

Blog posts:

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First comes the evergreen content to reach your target audience – blog posts. As you might already know, blog posts can be used to provide valuable information and insights to your audience. They can cover a wide range of industry topics and be used to showcase your company’s expertise and services.

For example, look at the below image. You would see some blog posts by a flooring solution company ‘Welspun’. Through this content marketing channel, they saw a huge success in brand awareness and sales.

 

Valuable Blog Posts by a floor carpet company

Podcasts: 

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Podcasts are the hot channels for marketing now-a-days. They can be a useful way to provide valuable information to your audience in a format that is convenient for them. We help you find the right industry podcast that your audience listens to and thus your business gets more presence.

India ranks third in the podcasting sector, after only the United States and China. With nearly 150 million Indian audio streaming listeners, the enormous potential for podcast growth in our country becomes clear.

According to a joint analysis by PwC India and the Indian Music Industry (IMI), the podcast sector in India is expected to grow at a compound annual rate of 34.5% between 2018 and 2023.

Nonetheless, there is less rivalry in the podcast arena as compared to other social media channels. There are 113.9 million YouTube channels, while only 5 million podcasts are available globally.

A podcast is about branding, not only promoting and selling new things. Brands can develop a more intimate connection with their audience by launching a podcast.

Podcasts are excellent at humanizing both you and your company. You can immediately engage with your listeners and share your story by podcasting. This personal approach aids in the development of a closer bond with your audience. 

Some of the leading examples of businesses doing podcasts:- 

The Hindu Business Line’s Filter Coffee Podcast: This podcast contains conversations with business leaders, entrepreneurs, and specialists who explore various facets of the Indian business landscape. It has contributed to The Hindu Business Line’s reputation as a reliable source of business insights and thought leadership.

Infographics:

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Infographics are visual representations of information that can be used to convey complex information in an easy-to-understand format. They can be a great way to engage your audience and make your content more shareable.

Videos: 

Videos can be a highly effective way to engage your audience and convey information in an engaging and visually appealing format. They can be used to demonstrate products, explain concepts, or tell stories.

Videos can be a highly effective way to engage your audience and convey information in an engaging and visually appealing format. They can be used to demonstrate products, explain concepts, or tell stories. 

Platforms such as YouTube and OTT streaming services will grow significantly, allowing advertisers to reach their target consumers through engaging video content. By creating interesting video content, brands can deliver their message in a more engaging and impactful manner.

Collaborating with social media influencers who have a large following and authority in their sector will assist brands in building trust, increasing brand awareness, and driving conversions. Influencers can authentically connect with their audience authentically, making them ideal brand advocates.

Here’s how Cement Industry giant ‘Ambuja Cement’ used Video to communicate their product benefits that gained popularity over internet

Here’s how tata steel used Video to communicate their technical services that gained popularity over the internet. These videos provide information to clients, architects, and engineers regarding the quality and application of Tata Steel products.

Case studies:

Case studies are detailed accounts of how a specific customer or client has used your products or services to solve a problem or achieve their specific goal. They can be a powerful way to showcase the value of your business products or services.

Social media posts:

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Social media platforms, especially Linkedin, can be a powerful channel for content marketing for industries and engaging with your audience. We, as a B2B digital marketing agency, have worked with many industries and helped them reach their audience on Linkedin. You can use social media to share updates, news, and other types of content with your followers. 

Email newsletters: 

Email newsletters can be used to keep your audience informed and engaged with your company. You can use them to share updates, new content, and special offers once they subscribe.

Email Newsletter by blinkit (Indian brand)

Ebooks:

Ebooks are longer, more in-depth pieces of content that can be downloaded and read offline. They can be used to provide detailed information on a specific topic. Ebooks can also work as a lead magnet and thus generate leads for your industrial business.

This is why content marketing for industries is the best way in which you can reach and engage your audience in a way that is most effective for them. Not only will you get an active audience, but you will also get to expand your business! 

Here’s how content marketing for industries can help in outranking your competitors

Content marketing for industries can provide a variety of benefits to businesses of all sizes and industries. If you are an industrial company based in a city like Mumbai, Delhi, or Bangalore, you have a lot of scope for expanding your business. It is just that the right content for your target audience should be put up. Some of the key benefits of content marketing include the following:

Cost-effectiveness:

When compared to other paid marketing channels like PPC marketing, content marketing can be a cost-effective way to reach and engage your business’ target audience. This is because it relies on creating and distributing valuable content rather than paying for exposure. 

Increased website traffic:

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Your competitors might not be exploring as many content marketing channels as you do. And when you create valuable and engaging content, you’re more likely to drive traffic to your website.

Improved lead generation:

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By creating content that addresses the needs and interests of your target audience, you can generate leads. Further, through email marketing, you can nurture them to become paying customers. 

Enhanced brand awareness:

By consistently creating and distributing high-quality content, you can build brand awareness and credibility with your target audience. This can lead to increased customer loyalty and long-term success.

Increased customer engagement:

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By providing valuable and informative content to your audience, you can engage them and encourage them to interact with your brand. This can lead to increased customer loyalty and advocacy.

Improved customer retention:

Customer retention is very crucial when it comes to growth of your business. When you constantly distribute valuable content, you help them get the most out of your products or services. This can lead to increased customer satisfaction and loyalty, which can lead to improved customer retention rates.

 

By leveraging the benefits of content marketing, businesses can effectively reach and engage their target audience and drive profitable customer action.

What do companies that provide content marketing for industrial companies do?

Content marketing typically involves creating and distributing valuable, relevant, and consistent content to a targeted audience with the goal of driving profitable customer action. Some of the key elements involved in content marketing for industrial companies include:

1. Identifying the target audience:

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This might include the identification of current customers, prospects, industry influencers, or other people.

2. Determining content marketing goals: 

The next step is to determine what you want to achieve with your content marketing efforts. This might include generating leads, increasing website traffic, improving customer retention, or building brand awareness and credibility.

3. Developing a content marketing plan:

Once you have identified your target audience and goals it is easy for content marketing for industries. You can develop a content marketing plan that outlines the types of content you will create, the channels you will use to distribute your content, and how you will measure success.

4. Creating high-quality content:

The success of your content marketing efforts will depend on the quality and relevance of your content. 

5. Promoting your content:

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To reach your target audience, you will need to promote your content using a variety of channels, such as social media, email marketing, and paid advertising. Content marketing agency does this for you.

6. Measuring and analyzing results:

analyzing results

It’s important to track the success of your content marketing efforts and make adjustments as needed. When you do so, your further content marketing efforts get refined that in turn yield better results for your business.

What Is Content Marketing For Manufacturing Companies?

Content marketing has helped the industrial companies in India and other countries grow to a great extent because of the results that it has provided! 

Gone are the days of conventional marketing, content marketing is the new trend. With the help of well-developed content marketing for manufacturing companies, the audience would definitely get a broader exposure.

If you wish to have all these benefits from content marketing for industrial companies then you can approach Radian Marketing. We provide these services catered to your industrial company based wherever.  

Bhaskar Gupta

Bhaskar Gupta is a passionate digital marketing practitioner and has keen interest in SEO, Social Media Strategy, Business Digital growth, and Performance marketing. He has worked with multiple brands in different industries across India and abroad. In 2022, he has set up his own digital growth and marketing agency named Radian Marketing.

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