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Case Study 03

SEO Growth

See how we helped a Mumbai-based travel experience business increase organic traffic and leads through a strategic SEO approach.

PROJECT Summary

Grew organic traffic by 150% in 4 months while improving keyword rankings and user engagement.

PROJECT

SEO and CRO

Client Industry

Travel Experience Business (Mumbai-based Travel & Tours)

Project Overview

The client’s website suffered from bad URL structure, non-SEO-friendly content, and technical issues, leading to low visibility in search results. We implemented a comprehensive SEO strategy addressing technical fixes, content optimization, keyword targeting, and authority-building to drive qualified traffic and enhance user engagement.

The Challenge

The website had a poor site structure, no content strategy, and a weak backlink profile, resulting in low organic traffic, limited leads, and poor search visibility.

Our Solution

We built a solid SEO foundation combining technical, on-page, and off-page strategies:

    • Technical fixes including page speed optimization, page indexing, and URL structure improvements
    • On-page optimization and keyword research targeting travel and Mumbai-related search queries
    • AEO strategy to rank on Google AI and ChatGPT-powered search results
    • Citations and link building to strengthen authority and search visibility
    • Continuous performance tracking using SEMrush, GTMetrix, and Google Page Index

The Results

Within 4 months, we achieved:
150% increase in organic traffic

    • 1st-page rankings for 16 important keywords
    • Keyword ranking improvements for 40+ targeted terms
    • Higher organic conversions and increased user engagement on pages
    • Improved site structure and technical health, creating a strong foundation for long-term growth
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