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Case Study 02

SEO Growth

See how we helped an Australian bed linen brand increase organic traffic and conversions through a smart SEO and CRO strategy.

PROJECT Summary

Grew organic traffic by 145% in 6 months while improving keyword rankings and organic conversions.

PROJECT

SEO and CRO

Client Industry

Bed Linen Brand (Bedspreads, Throws, Cushion Covers)

Project Overview

The client faced low visibility in organic search results due to technical issues, an absent content strategy, and poor on-page optimization. We developed a holistic SEO approach focusing on technical fixes, keyword targeting, product categorization, and authority-building efforts to drive high-quality traffic and boost conversions.

The Challenge

The website faced technical SEO issues, unoptimized meta tags, a weak backlink profile, and no content strategy, leading to low organic traffic, poor keyword rankings, and limited sales growth.

Our Solution

We built a strong SEO foundation combining technical, on-page, and off-page strategies:

  • Implemented technical fixes including page speed optimization, product categorization, and resolving indexing issues.
  • Developed an AEO strategy to rank on Google AI and ChatGPT-driven search results.
  • Conducted keyword research and implemented on-page SEO best practices across product pages.
  • Built regional backlinks to strengthen authority and search visibility.
  • Used SEMrush, GTMetrix, and Google Page Index to track performance and optimize continuously.
 

The Results

Within 6 months, we achieved:

    • 145% increase in organic traffic

    • 1st-page rankings for 12 important keywords

    • Keyword ranking improvements for 30+ targeted terms

    • More organic conversions, contributing directly to sales growth

    • Improved site health and performance scores, ensuring long-term SEO success

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