Table Of Contents
Is Facebook ads a viable option for my contracting business? Are you that person with clueless opinion on lead generation options? Worry not. I’ll tell you how to increase leads and make Facebook advertising for contractors a great solution for you.
So you might be probably wondering, “Why bother with Facebook marketing for my contracting business?”
Let me tell you, it’s not just about fun and contacts; it’s a strong approach to enhance your business.
Now, if you’re a contractor seeking for new clients, here’s a statistic for you: 64% of Facebook users are either homeowners, office managers, or actively seeking contractors for various tasks. That means your target audience is right there, waiting to be reached.🎯
Electricians, Roofers, HVAC specialists, carpet cleaners, restoration experts – you name it, they’re all killing it with Facebook advertisements. It has worked for contractors out there, and it can work for you as well.
So, if you’ve been wanting to step up your marketing efforts and plunge into the world of Facebook advertising for contractors but don’t know where to start, don’t worry – we’ve got you covered with this comprehensive guide. Let’s take your contracting business to the next level.
How To Do Facebook Marketing For Contractors
I’ll explain you the step-wise strategy to run a Facebook ads for your contracting business so you can get maximum results from Instagram, Facebook and Messenger.
Let’s get started.
Step 1: Make a Compelling Offer 💡
Before you access the Facebook ads manager, the very first step in your Facebook advertising strategy for contractors is making a compelling offer.
The first step on this path is creating an offer that’s simply irresistible. Think of it as your golden opportunity – the key to unlocking doors and gathering valuable leads from potential clients.
You need to develop an offer so enticing that your ideal prospects can’t help but take action immediately.
So, what makes an offer so compelling that it generates new leads for your contracting services?
A compelling offer for contractors should meet these criteria:
- Great Value: Your offer should provide significant value to potential clients, whether it’s a discount, a free consultation, or an added service.
- Low Friction: Make it easy for prospects to take advantage of your offer. Keep any required actions simple, reducing barriers to entry.
- Right Prospect: Ensure that your offer is targeted towards your ideal clients. Tailor it to address their specific needs and pain points, increasing its appeal and relevance.
High-value offer
If you’re a roofing contractor aiming to catch the eye of homeowners in India who are considering a roof renovation, offering a 100 bucks discount on a new metal roof worth thousands isn’t going to cut it. It’s just not enticing enough.💸
Instead, think bigger!
Consider offering a free roof inspection, a higher discount, or even a no-payment plan for a certain period. These kinds of offers are more likely to grab attention and prompt action from potential customers.👀
So, when it comes to Facebook advertising for contractors in India, think about offers that not only catch attention but also open the door to building relationships and upselling services.
For example, you might offer a few services for just Rs. 99 for the first order. This deal grabs attention and lets people try out your great services. It’s like giving them a taste of what you can do. This first experience can turn them into regular customers.
Also, giving some services for free the first time they order can work well. It’s all about getting them interested and building trust for the long term.🚪
Low Friction Offer ⚙️
You know those annoying fine prints in advertisements? Like “only valid for purchases over Rs. 500” or “not applicable on certain products”?
Yes, those are a significant turnoff. They make the deals less tempting and difficult to take advantage of.
Keep your offer simple. Make it an obvious choice for your prospective customers. Any obstacle will only reduce your chances of converting them and make your Facebook ads less effective.
For example, requiring clients to purchase an expensive cleaning package to qualify for the Rs. 99 services would have been less successful. Instead, we simplified the process by offering these services for only Rs. 99 with any purchase.
Most consumers took advantage of this low-cost offer, beginning with a simple service. Then, once our staff arrived at their home, we could upsell them on extra services or a whole cleaning package.
So, the main message is to remove barriers and make it simple for customers to say yes, even if it means foregoing immediate revenues. It’s all about adding value and establishing trust to foster long-term connections.
Offer should attract the right Prospect 🎯
To summarize, your offer should be designed to attract the appropriate prospects.
While delivering irrelevant freebies like discounts or gift cards may appear appealing, they rarely add much value to your offer. It is best to avoid these types of promotions because they may not attract the correct type of clients.
A practical method for Facebook ads for carpenters looking to attract customers is to work backward. Customers in industries like carpentry may hesitate to commit to larger projects without assurance of quality work. You can use Facebook ads for carpenters, consider offering a few free furniture repairs or a gratis carpet and sofa cleaning session to showcase your skills and build trust with potential consumers.
This strategy can help establish credibility and generate leads through targeted advertising on social media platforms like Facebook.
Adopting this backward strategy allows you to attract the ideal prospects and establish the groundwork for long-term customer relationships.
Step 2: Target Your Ideal Audience 🎯
Let me tell you that identifying the correct audience is the somehow crucial aspect of advertising, be it Facebook advertising for contractors, or any business.
As a contractor, you’re probably limited by region.
So, do Facebook ads work for contractors to target well in a defined area?
When it comes to using Facebook Marketing for contractors, you have the advantage of focusing your targeting efforts on specific locations like cities, pincodes or select states.
Interestingly, you can use a combination of addresses, zip codes, and radius to let Facebook know which areas you want to target with your Facebook advertising for contractors.
In fact, Facebook marketing for contractors is highly effective when you utilize targeted location-based strategies.
For example, If you’re aiming to attract clients with facebook ads for roofing and construction business in North Ville, simply type in “North Ville, Michigan (US)” and select “North Ville, Michigan (US)” and you’re all set with your location targeting.
Now, when you’re set with location, you can set an age-range. It can help narrow down your audience to those who are really interested in your services🔍
Let’s break down more and understand with a practical example of Ad sets, which is a crucial feature to leverage while planning Facebook Marketing for Contractors in 2024.
Ad Set 1: Homeowners 🏠👫
Suppose you’re trying to attract people who have recently acquired a home and are likely in need of contractors for a variety of home improvements.
You can choose age range of 28-60 to catch persons who are normally in the process of purchasing a property and are actively looking for services to improve their new living environment.
Below GIF summarizes this ad set for you.
For example, homeowners often have an interest in interior design to enhance the aesthetics and functionality of their living spaces.
Therefore, as a facebook ads for roofing and construction companies, you can target homeowners.
Further, you might also consider targeting individuals who have shown interest in interior design topics or brands. This allows you to reach a broader audience of homeowners who may be interested in various home improvement services beyond just roofing.
Let’s take another example.
Ad Set 2: Company Employees💼👷
This ad set focuses on people aged 24-35 who are likely to work in commercial or industrial settings.
By focusing on this group, you can efficiently target people who may have influence or decision-making power over roofing services for their workplaces.
You might also target personnel from commercial, construction, and industrial organizations that may need Facebook ads for roofing and construction companies for their workplaces.
For example, as a facebook ad for a roofing and construction company in North Ville, Michigan (US), your target audience may include those who have expressed an interest in roofing, construction, office buildings, commercial properties, or real estate brands.
Furthermore, targeting firm personnel helps you to connect with networks within businesses, which may lead to referrals and repeat business.
Step 3: Create An Ad🎬
Alright, so when it comes to crafting killer Facebook ads for contractors’ business, you gotta know which types work like magic and how to nail that ad copy to reel in those leads.
Let’s break it down:
Banner Ads:
You’ve seen them everywhere – those rectangular or square ads in your feed. They’re the OGs of Facebook advertising and for good reason – they work. So, if you’re running Facebook advertising for your contractors business make sure you plan a few banner ads.
🚀 Here’s how to design one in Canva:
Lead Ads:
With lead ads, you can scoop up contact info right from the Facebook newsfeed. These are gold, especially if your website’s a bit outdated. No need for folks to hop off Facebook. They just hit ‘Sign Up’ or ‘Book Now,’ and they’re prompted to fill in their deets.
Plus, Facebook’s got some magic up its sleeve – it pre-fills certain fields, making sign-ups a breeze, especially on smartphones 📱
So, if your site’s not mobile-friendly, or if your landing pages aren’t top-notch, lead ads are your go-to.
Carousel Ads:
Carousel ads are perfect for showing off your skills, materials, or happy customer reviews. Plus, they pack way more info than a regular banner ad, making a killer first impression on potential clients.
Videos & Slideshows:
Alright, if you want to amp up engagement, videos, and slideshows are where it’s at. People love them. You can shoot a short video talking about your business and the value you bring. You don’t need Spielberg-level production – just be yourself.
Or, if you’re camera-shy, Facebook’s got a nifty slideshow creator that works like a charm. Not as flashy as videos, but still super effective in showcasing what you offer.🎥👍
📅 Schedule a Quick Call and learn how you can get a converting ad for your financial planning consultancy business.
Step 4: Reach Back To Your Traffic through Retargeting 🎯
Even if you’ve never run a retargeting Facebook Ad for a carpenter business before, you’ve probably seen one before. Retargeting ads are sent directly to people who have visited your website, allowing you to stay in front of them as they make a purchasing decision. Using it for Facebook Advertising for contractors is a big-ticket purchase, which means that the homeowner will have to make a decision that will take weeks, if not months.
Retargeting facebook advertising for contractors allows you to stay top of mind when they are looking for a quote or estimate. These types of facebook ads for roofing and construction companies are really powerful, and contractors should allocate some of their advertising budget to them.💼💡
For Example, Imagine you’ve got potential clients who visit your website but don’t fill out the contact form.
No worries, it happens all the time.
But instead of letting them slip away, you can retarget them with another ad using Facebook retargeting strategy.
Here’s how to do Remarketing Facebook ads for Contractors
First, you need to create a custom audience of people who visit your landing page. These are the folks who showed interest but didn’t take the next step 👀
Then, you can make another custom audience for those who visited the landing page or the thank you page (as shown in image below).
By collecting such an audience, contracting businesses can show relevant ads to those who visited your site but didn’t complete the form.
As this business requires trust and expertise, you can plan some ads with fresh testimonials, client success stories, or special promotions. Since these people already know about your services, a little extra push might be all you need to seal the deal.
So, retargeting is all about maximizing your chances of turning website visitors into solid leads for your Facebook advertising for contractors business🎯
Prerequisite of Doing Facebook Advertising for Contractors 📝✅
Here’s a quick checklist of what you need to run a Facebook lead ads for contractors:
1. Create a Business Facebook Page
- You need to create a Facebook Page for your contracting business, separate from your account.
- Consider having multiple admins for the Page if necessary.
2. Set Campaign Goals and Budget:
- Log in to your business Facebook Page and navigate to Ads Manager.
- Choose a campaign goal based on your objectives, such as raising awareness, generating leads, or driving conversions.
- Decide on a daily or lifetime budget for your ad campaign.
3. Plan Landing Page/Lead Form Information:
- Determine whether to use a landing page or Facebook’s Lead Generation option.
- Create a form with relevant questions tailored to your contracting services.
- Include Terms and Conditions/Privacy Policy links both in the form and on the landing page.
4. Check Image Dimensions:
- Whether you’re planning a facebook ads for carpenters or plumbing business, ensure that your creative meets Facebook’s recommended dimensions to avoid distortion on users’ news feeds or stories.
- Use tools like Canva to resize and download images if needed.
5. Pixel Setup:
- Install the Facebook pixel on your website to run profitable campaigns on the platform.
- The pixel tracks visitors to your site, allowing you to create custom audiences based on various criteria for retargeting purposes (which we discussed in earlier section).
Get Started Transforming your facebook ads for roofing and construction companies
Facebook advertising for contractors does not have to be hard, and our four-step strategy is living proof.
Yes, you can move beyond this if you have aggressive growth objectives.
But this method is an excellent place to begin.
To sum up quickly…
Create a compelling offer that appeals to the correct prospect while also providing great value and low friction.
Follow the easy targeting settings outlined we discussed above, then experiment with the complex behavioral targeting settings once you feel comfortable.
Choose one or two ad types to test, and use it to create compelling ad copy that motivates your customers to avail your services.
Then, create custom audiences to retarget those who viewed your offer but did not take action the first time.
And rest assured, getting results from Facebook advertisements for contractors is quite easy when you follow a strategic approach.
Do you want to get started and get leads for your business? Or want us to handle your Facebook ads for contractors?
Book a Quick call to learn more about how we can help you get more business from Facebook.
Bhaskar Gupta
Bhaskar Gupta is a passionate digital marketing practitioner and has keen interest in SEO, Social Media Strategy, Business Digital growth, and Performance marketing. He has worked with multiple brands in different industries across India and abroad. In 2022, he has set up his own digital growth and marketing agency named Radian Marketing.